Startups now have to think about things like GDPR and Cali's laws, so they have to think about this data more -anyway-. > I also think a large part of the prob

Startups now have to think about things like GDPR and Cali's laws, so they have to think about this data more -anyway-. > I also think a large part of the problem is that treating data like toxic waste is hard. Yep. It's a -lot- of extra work to do. It's a balancing act between: - Keeping data long enough to satisfy govt regulations, rulings, or existing contracts with your vendors (i.e. merchant account with a bank for CC processing.) You can't just order something from amazon, Send a GDPR request and expect all your data to be gone; They can't delete it until -after- those retention periods have expired. - Following Regulations like GDPR/Cali Privacy law. - Still doing meaningful things with the data. Generally speaking, I'd say this is all stuff that makes a Data architect very handy in the modern climate.