Game theory would suggest that even if all individual business participants know this, they will still opt to sign up anyways because they're making locally opt

Game theory would suggest that even if all individual business participants know this, they will still opt to sign up anyways because they're making locally optimum decisions. The paradox of advertising is well known as well, yet ad spend continues to go up. Unfortunately there aren't many solutions to the dilemma, there's always the illusion of choice but the reality ends up being coercive nonetheless.