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Rogan said in his instagram post the podcast will stay free, I don’t think this will drive down listenership. With spotify hosting the content he will be able t

Rogan said in his instagram post the podcast will stay free, I don’t think this will drive down listenership. With spotify hosting the content he will be able to have Jamie pull up lots more because of fair use, YouTube’s ContentId won’t pull the videos and steal the ad revenue. I think this is the biggest motivation for the move as he is often frustrated with that issues. Also continuing to put clips on YouTube will continue to grow the audience. I’d love to know how much the deal was worth, I bet somewhere around 150 million a year for 3-5 years.

Will_Do 6y ago
Yeah I suspect Youtube's policies is the main reason to switch rather than any limitations with the audio podcast in RSS. They always have an enormous amount of concern in trying to follow Youtube's policies and not get demonetized/strikes. Given video RSS is not popular, switching to Spotify makes a lot of sense. The RSS feed may have been collateral damage.
dleslie 6y ago
Platform shifts are enough to lose significant viewership.
- anjc 6y ago
  It work the opposite way too, wherein platforms lose users due to undesired changes. YouTube's banning/striking/demonitizatation of high profile channels, something that Joe often says he's afraid of, could be seen as an undesirable platform change.
whywhywhywhy 6y ago
> I don’t think this will drive down listenership I do, I think his podcast has benefited massively from being pushed out by the YT algorithm. Think a not insignificant percentage of his listeners didn't even get into it because they were looking for a podcast but because they were watching a YT video and the algorithm fed them a clip or an episode. His format became so popular on YT that YouTubers started to replicate it.