I agree with you that I'd prefer GoSojourn myself, and that BikeTours sounds spammy. Having now looked at both sites, they both look legit, and at first glance,

I agree with you that I'd prefer GoSojourn myself, and that BikeTours sounds spammy. Having now looked at both sites, they both look legit, and at first glance, roughly equivalent in presentation. At this point, I'd base my decision solely on prices, dates available, type of tour, customer service, etc. -- giving no weight to the domain name. I can accept that buyers would pay more for BikeTours.com than for GoSojourn.com (and that the author would earn more money for brokering such a name), but is there any empirical evidence that customers prefer the simple descriptive name? And by how much? That's a critical question. If the BikeTours name costs $40,000 and GoSojourn costs $200, could the $39,800 difference be put to better use by GoSojourn such that it beats out BikeTours?