I find it a little funny that you're picking on NYT for that one. They were one of the first to offer digital-only subscriptions and their numbers have been cli

I find it a little funny that you're picking on NYT for that one. They were one of the first to offer digital-only subscriptions and their numbers have been climbing steadily since around 2011 when the introduced their metered paywall. https://www.statista.com/chart/3755/digital-subscribers-of-the-new-york-times/ https://www.statista.com/chart/3755/digital-subscribers-of-t... It's not that users don't expect to see ads that revenue is down. It's that the ad-sell business has been effectively taken over by a few large actors who promise all kinds of growth because of their targeted/tracking ad networks. And presently ad revenue is down even further because many businesses first spending cuts were in advertising for Q2/Q3 since they aren't operating anyway. That said, this last point is only speaking from my own present industry experience.