You're right, this is a long way from Nielsen ratings. Online media is definitely not cable. What the NYT is offering is no different than what Facebook or Go

You're right, this is a long way from Nielsen ratings. Online media is definitely not cable. What the NYT is offering is no different than what Facebook or Google is offering. You're paying with your personal information to consume their service. If you don't like the terms, then you're free to simply not use their service. I believe that's fair. Why are we entitled otherwise?