That makes a lot of sense. Does raise the stakes quite a bit too, which makes the decision maybe a little bit difficult. So the engineers who make the thing h

That makes a lot of sense. Does raise the stakes quite a bit too, which makes the decision maybe a little bit difficult. So the engineers who make the thing happen are for sure smart. And the researchers who prove it should be profitable are also pretty smart. But the idea itself -- trying to take over some other market that they already have a foothold in -- is pretty obvious.