I would imagine if someone had a business that had dynamic activities in smaller units (like woot off or something comes to mind) it could be valuable, but you'

I would imagine if someone had a business that had dynamic activities in smaller units (like woot off or something comes to mind) it could be valuable, but you're right, ideally, analytics should be too late for anything that makes or breaks your bottom line. It's for looking back at what happened to project into the future, and you have some time to do that.