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I don’t see this as a positive for FB at all. To me, this looks like FB has finally accepted defeat in the social networking space. Over the years it has been
by saltedonion 6y ago
I don’t see this as a positive for FB at all.
To me, this looks like FB has finally accepted defeat in the social networking space. Over the years it has been deteriorating at delivering on its core mission of connecting people and supporting personal relationships.
I don’t think FB of the past would have green lighted this project, the hit on its brand positioning is significant. It will only accelerate people’s disassociation between FB and a social network.
Effectively, at this point they’re just cashing in on their brand equity and milking their user base.
They’ll pay in terms of churn and decreased LTV.
- hckr_news 6y agoIt considers itself a media conglomerate and has done for some time now. Social connections is just one piece of what they offer.
- saltedonion 6y agoFB as in Facebook, excluding Instagram, which has traditionally been positioned as more of a open platform of discovery.
- carlinmack 6y agoDo you know about Facebook Watch, their streaming service with real original TV shows? Their switch from 'just' a social network was years and years ago
- saltedonion 6y agoDidn’t know they had original TV shows, but I thought at least they will build social features into Watch. Shopping on the other hand, is a private and individualistic activity. I feel this is far removed from their core mission.
- chillacy 6y ago> is a private and individualistic activity Some people go to malls as a social activity. Others like to read product reviews by people (sometimes well known bloggers), or watch youtube videos. Sometimes people even ask their friends for product recommendations. Shopping is to some a very social thing.
- askafriend 6y ago> Shopping on the other hand, is a private and individualistic activity. Not for me. Especially if I'm buying something fun/non-boring.
- pmart123 6y agoFor luxury, apparel and experiential, likes and engagement drive interest while more reviews deter interest as who aspires to own something everyone has already?
- oiasdjfoiasd 6y agololwat
- sjg007 6y agoSeems like a win to me... They get to diversify and they can handle payments etc... so you get that 1-click experience. I am not sure how they will handle shady vendors / returns though... Amazon invests a lot in the customer experience but will FB?