4 ms·
Minority of what exactly? As pointed out downthread, a lot more people on earth don’t have FB than do. I’d also wager plenty of people who’ve stopped using it
by stephenr 6y ago
Minority of what exactly?
As pointed out downthread, a lot more people on earth don’t have FB than do.
I’d also wager plenty of people who’ve stopped using it still technically “have” an account but never use it.
So how do you define that “the majority” use Facebook?
- tjkrusinski 6y agoEach month, 3 billion people (de-duped) use one of Facebook's products.
- munchbunny 6y agoI think it's pretty clear what was meant even if it might not technically be a minority/majority. For the markets that Facebook is common in, it has enough of a user base that it can be an all-in-one for a small business.
- scarface74 6y agohttps://www.worldometers.info/world-population/ https://www.worldometers.info/world-population/ First subtract China where it isn't available and you're down to a possible market of 6.35 Billion. But then start subtracting the number of children in the world, the number too poor to spend any money on anything FB would be selling or advertising and random other places where it might be blocked.
- stephenr 6y agoThat’s a lot of words to say “the majority of Facebook users are using Facebook”. That you just ignore the country with the largest population because Facebook doesn’t operate there is a big tell. Also, why would you assume the kind of products people might sell and thus their pricing? I’ve seen (and bought!) stuff online for ~ 11THB. 35 US cents. You can say a lot of people use Facebook and that’s fine. But if you’re going to say “the majority of people” you really need to define which people you’re talking about.
- scarface74 6y agoNo business cares about trying to reach people who don't have money to spend on their products. It's kind of common sense that FB isn't trying to reach 5 years old. Also, it's kind of common sense that Facebook doesn't have many people in China where it's banned. Out of the FAANGM's, the only one that competes with Facebook is Google and they aren't in China either. But to be even more blunt. FB no more cares about people spending 35 cents online than Apple cares about people who only want to/can buy a phone that cost $100.
- edmundsauto 6y agoFacebook has >50% of their TAM, which works for me as a definition. TAM: - over 13 years old with internet access and not in China.