Summary of the history on that here: https://www.zdnet.com/article/embrace-extend-extinguish-how-google-crushed-and-abandoned-the-rss-industry/ https://www.zdn

Summary of the history on that here: https://www.zdnet.com/article/embrace-extend-extinguish-how-google-crushed-and-abandoned-the-rss-industry/ https://www.zdnet.com/article/embrace-extend-extinguish-how-... They use the "Embrace, Extend, and Extinguish" line that apparently came out of internal MS emails, but as they say, not quite the same in the Google Reader case: no intent to extinguish presumably -- but the same effect.