Many potential customers use Amazon as a search tool, as well as a source for (slightly) trustworthy reviews. If you are off Amazon, you miss out on those custo

Many potential customers use Amazon as a search tool, as well as a source for (slightly) trustworthy reviews. If you are off Amazon, you miss out on those customers. In addition to that, making your own webstore used to be more complicated and difficult than it is now; platforms like Shopify have really lowered the barrier to market entry.