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> There's a real information problem in B2B software. Without prior experience, it's hard to know how to evaluate a product, figure out what differentiates it,
by AnonC 6y ago
> There's a real information problem in B2B software. Without prior experience, it's hard to know how to evaluate a product, figure out what differentiates it, learn all relevant background, and compare against alternatives. Many times, it's difficult even to decipher what exactly a product does. As a buyer, you're often in the position of having to make a high-quality decision on something you're far from being an expert on. If you're anything like me, you often don't even know what you don't know.
Amazing copywriting here. I’m sure this deeply resonates with many people in tech. I’ll be looking forward to your service expanding its coverage on many more SaaS providers and their offerings.
Edit: I had a quick look at your site. I wonder if targeting a smaller range of reading duration could help. Right now it’s all the way from a shorter 12 minutes to a really lengthy 38 minutes, which seems like a huge variation to me. I get that some services will need far fewer words than others. I like that the summaries are all short enough, and help decide whether to read the full article or not.
- Fission 6y agoAppreciate the kind comment! To be honest, I didn't really think about that paragraph too much — I just wrote down my own qualms/experiences in a list, and eventually decided to consolidate it into a paragraph. It was just something that I felt strongly about. > I had a quick look at your site. I wonder if targeting a smaller range of reading duration could help. This is something that we tried to deal with through the overall summaries, the rating matrices, product summaries, etc. I completely agree that it'd be overkill for everyone to read a super long guide, which is why we added those components. However, we also wanted to ensure that if a reader wanted to go in-depth into the reasoning/background/justification behind something, we would have the information right there. Granted, it's not perfect yet (I've spent a lot of time responding to emailed questions with "actually, we discuss that in this paragraph/section/sidenote/etc.", so there's clearly room for improvement on our end), but we're working on it! Any suggestions on this front would be super helpful, actually.