This is called permission marketing and was advocated for most prominently by Seth Godin starting in the late 90’s. Unfortunately for every person in marketing

This is called permission marketing and was advocated for most prominently by Seth Godin starting in the late 90’s. Unfortunately for every person in marketing who like Seth Godin cares even a little about things like privacy and consent, the marketing industry is full of thousands of people who would rather ram all kinds of ads as quickly and frequently as possible in front of every unwilling eyeball possible to try to brainwash as many impressionable people as possible into believing they need all kinds of things that they had no interest in previously. It’s a numbers game. They don’t just want to sell people things they want or need or would benefit from. They don’t even want to simply introduce people to unexpected solutions for problems they actually have. They want to do those things but they also want to exploit every psychological weakness possible to introduce new wants and new needs and new problems and insecurities into the consciousness of their targets because one can’t maximize sales without psychologically manipulating more people into thinking they want or need things they don’t. Ads are primarily exploiting impressionable insecure people with poor impulse control.