7 ms·
No, it's first-party. Advertisers buy NYT audiences as defined by NYT itself using its own data. You can't buy segments or even use them anywhere else so there
by manigandham 6y ago
No, it's first-party. Advertisers buy NYT audiences as defined by NYT itself using its own data.
You can't buy segments or even use them anywhere else so there's no 3rd-party access.