Not sure why you are being downvoted. While they may still have relationships with 3rd party data brokers, this sounds like a 1st party data play on the surface

Not sure why you are being downvoted. While they may still have relationships with 3rd party data brokers, this sounds like a 1st party data play on the surface, particularly since data onboarding vendors like Liveramp, etc. still need to prove their solutions will work in a post-cookie world after the upcoming Chrome update and in the face of increasing privacy legislation.