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Why have 2 different shops on Facebook and Instagram, it will lead to more confusion. Also what about for folks who don't use either of those services?

by suyash 6y ago

kixiQu 6y ago
What, all 12 of them? More seriously, I don't think they're requiring exclusivity.
derefr 6y ago
Plenty of brands were already doing lead-gen to their products through Instagram, whether through ads, or just by creating a photo/video of their product that started trending (in a way similar to how you'd expect a pretty craftwork to trend on Pinterest.) I think Instagram even already has the inline "purchase the thing this is a picture of" flow—though right now it's just in the form of a modal webview to the partner's shop product page for the relevant item. The "Instagram Shop" part of the offering they're describing, sounds less like an independent system, and more like a way for independent creators to get the same benefits as those large partners, where they can take a picture of the fancy sweater they made, have it appear on trending, and then there can be a "Buy" button right there on the post everyone's sharing. It's an Instagram integration for the Facebook Shop system. I also don't think there's going to be a separate "Instagram Shop" landing page for a given account, per se; if there is an index view, it'll just be a collection of the buyable items posted by a given Instagram account. The expectation, though, would be that "buyable" posts would just be part of a brand page's regular feed of posts. The "buy button" is just an enhancement to what the account was already doing, rather than a whole separate storefront to set up. I'm guessing, in the end, what you'd really be purchasing via the Instagram hosted inline purchase flow, is a Facebook Shop product SKU. You'd probably get an email from Facebook Shopping about your product, etc. In other words, "Facebook Shop" would be a payment processor / hosted commerce backend, that happens to have a flagship front-end UX; and Instagram would be an alternative front-end UX. > Also what about for folks who don't use either of those services? Given the way they seem to be building it, there's definitely some backend core with an API that looks a lot like Shopify's API. I'm guessing they'll offer third-party developer access to that API.
mrkramer 6y ago
As far I've seen from the video you can mirror you Facebook Shop on both Facebook and Instagram meaning they will look and feel the same. "Also what about for folks who don't use either of those services?" Then obviously you won't use Facebook Shop, you can use Amazon or any other ecommerce service.

Why have 2 different shops on Facebook and Instagram, it will lead to more confusion. Also what about for folks who don't use either of those services?

by suyash 6y ago

Why have 2 different shops on Facebook and Instagram, it will lead to more confusion. Also what about for folks who don't use either of those services?

kixiQu 6y ago

What, all 12 of them? More seriously, I don't think they're requiring exclusivity.

derefr 6y ago

Plenty of brands were already doing lead-gen to their products through Instagram, whether through ads, or just by creating a photo/video of their product that started trending (in a way similar to how you'd expect a pretty craftwork to trend on Pinterest.) I think Instagram even already has the inline "purchase the thing this is a picture of" flow—though right now it's just in the form of a modal webview to the partner's shop product page for the relevant item. The "Instagram Shop" part of the offering they're describing, sounds less like an independent system, and more like a way for independent creators to get the same benefits as those large partners, where they can take a picture of the fancy sweater they made, have it appear on trending, and then there can be a "Buy" button right there on the post everyone's sharing. It's an Instagram integration for the Facebook Shop system. I also don't think there's going to be a separate "Instagram Shop" landing page for a given account, per se; if there is an index view, it'll just be a collection of the buyable items posted by a given Instagram account. The expectation, though, would be that "buyable" posts would just be part of a brand page's regular feed of posts. The "buy button" is just an enhancement to what the account was already doing, rather than a whole separate storefront to set up. I'm guessing, in the end, what you'd really be purchasing via the Instagram hosted inline purchase flow, is a Facebook Shop product SKU. You'd probably get an email from Facebook Shopping about your product, etc. In other words, "Facebook Shop" would be a payment processor / hosted commerce backend, that happens to have a flagship front-end UX; and Instagram would be an alternative front-end UX. > Also what about for folks who don't use either of those services? Given the way they seem to be building it, there's definitely some backend core with an API that looks a lot like Shopify's API. I'm guessing they'll offer third-party developer access to that API.

mrkramer 6y ago

As far I've seen from the video you can mirror you Facebook Shop on both Facebook and Instagram meaning they will look and feel the same. "Also what about for folks who don't use either of those services?" Then obviously you won't use Facebook Shop, you can use Amazon or any other ecommerce service.