The lock in part is the part that frustrates me. Full disclosure, I’ve never done any product management or run a company. I don’t understand how people can sit

The lock in part is the part that frustrates me. Full disclosure, I’ve never done any product management or run a company. I don’t understand how people can sit down and say “ok let’s build the worlds 200th todo app. We’re going to build it to be just like every other one with a small tweak and if we ever want to build it differently we’ll build the worlds 201st todo app.”