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True, but having a 3 letter domain name that sounds fast and a separate checkbook may have actually been important to growing their e-commerce business. The cr
by david-cako 6y ago
True, but having a 3 letter domain name that sounds fast and a separate checkbook may have actually been important to growing their e-commerce business. The crazy discounts they offered when they first started and the purple boxes all had the effect of signaling to consumers (and investors) “we’re trying something new”, and now they rolled everything they learned (things lots of e-commerce sites are learning all at the same time) into their core e-commerce strategy.
- JSavageOne 6y agoI was referring more to the first sentence attributing the strength of walmart.com as the reasoning to shutting down jet.com. Walmart isn't shutting down jet.com because of "the continued strength of the Walmart brand", Walmart is shutting down jet.com because jet.com lost $2b last year and failed to gain the success they'd hoped for. The business failed.
- nojito 6y ago>because jet.com lost $2b last year and failed to gain the success they'd hoped for. The business failed. Walmart runs on Jet's backend now. FYI