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Also, there's no mention at all of GA App+Web (launched August 2019) - which is clearly the future of Google Analytics and uses an event-based model.
by hanezz 6y ago
Also, there's no mention at all of GA App+Web (launched August 2019) - which is clearly the future of Google Analytics and uses an event-based model.
- Fission 6y agoThanks for bringing this up. Just to clarify, the base version of GA provides an event-based model. GA App+Web is a feature of GA that's aimed at sharing/consolidating info between websites and mobile devices. We're focused on the web side of things, as we've insofar only written a web analytics article. We suspect GA becomes a bigger player when we take a look at mobile analytics, but we haven't fully delved into that yet.