I don't know why you're getting downvoted; you are definitely correct. Companies like Microsoft, Google, and Amazon are simply copying others and applying their

I don't know why you're getting downvoted; you are definitely correct. Companies like Microsoft, Google, and Amazon are simply copying others and applying their large capital/labor pool to product categories or markets created by more-deserving smaller players. Apart from this playbook feeling unfair and resulting in undeserved success for these companies, I think it is also a danger for innovation. It signals to would-be investors that backing a startup may result in them having thrown away capital just to have a big behemoth brute force their way into that startup's niche later on. It tells founders that they might throw away years of their life for a return that isn't what they would otherwise expect. And it undermines society by continuing massive aggregation and control of the digital world under a few big players. To me, all of this is a sign that we need renewed antitrust laws to split up Microsoft, Google, Amazon, Facebook, Twitter, and other players that have too much control.