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The web analytics guide is questionable as the author/s repeatedly state in the preface that Google Analytics can only be used for page views not even tracking,
by jakaroo 6y ago
The web analytics guide is questionable as the author/s repeatedly state in the preface that Google Analytics can only be used for page views not even tracking, which is false.
- Fission 6y agoWe actually have a sidenote that mentions that GA can be used for event-based tracking, but we've decided to skip over it in v1 of the guide because it's missing some critical analytics functionality. We're focused on the big three event-based analytics tools for now, but are going to add more info on tools that can be used for event-based analytics, but aren't primarily designed for that purpose, e.g. Pendo, GA, etc.
- hanezz 6y agoAlso, there's no mention at all of GA App+Web (launched August 2019) - which is clearly the future of Google Analytics and uses an event-based model.
- Fission 6y agoThanks for bringing this up. Just to clarify, the base version of GA provides an event-based model. GA App+Web is a feature of GA that's aimed at sharing/consolidating info between websites and mobile devices. We're focused on the web side of things, as we've insofar only written a web analytics article. We suspect GA becomes a bigger player when we take a look at mobile analytics, but we haven't fully delved into that yet.
- jakaroo 6y agoWell if you was actually aware of that, you've purposefully put out repeated mis-information in what's supposed to be a trustworthy, reliable guide. How do I now trust your analysis on the "big three" tools when you haven't nailed the basics of the OG Google Analytics?