Same, though I think the BikeTours/GoSojourn thing may just be an imperfect example of a point that is correct. A better example (for me at least) would be bac

Same, though I think the BikeTours/GoSojourn thing may just be an imperfect example of a point that is correct. A better example (for me at least) would be backroads.com vs. something like biketourstoday.info. The former is distinct, trustworthy, memorable, greppable, and just good. I thought a lot about these things in starting my business. While capiche.com doesn't say anything about SaaS, I think it resonates with people more than, say, saasreviews.io or whatever would've. btw, this post is highly relevant and is one I reference often: http://messymatters.com/nominology/ http://messymatters.com/nominology/