it's product as marketing: make happy individual users, in the target market, and you're likely to tell others, hopefully workmates or others like you. if you c

it's product as marketing: make happy individual users, in the target market, and you're likely to tell others, hopefully workmates or others like you. if you can get a workgroup using the product and happy with it, it's worth quite a bit more with their per-user subscription model for groups. it can work well for productivity apps, slack, for example.