"That’s what I’m trying to introduce – that domains can be viewed as a trustworthy asset." Totally agree with this, back in print days great typography featuri

"That’s what I’m trying to introduce – that domains can be viewed as a trustworthy asset." Totally agree with this, back in print days great typography featuring ample white-space was a signal to the consumer of a high end / luxury brand. Perhaps the unstated logic is we make so much money that we can spend much of it on empty space ina fancy magazine. That is a kind of gravitas in design which implies success which implies authority / social confirmation. A more desirable domain name can be seen in the same light, "ohh they must have spent a lot for that name well can't be some fly-by night operation." Cost limits creating exclusions serve as signals of authority / reliability / success etc. all over the place, think of the country club, it's got a very high membership fee, if you're there you must be wealthy and important, and imagine the networking. That is the logic anyway.