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There are class complications that make using the Walmart brand potentially problematic, though. People with college degrees who would shop at Whole Foods or C
by Symmetry 6y ago
There are class complications that make using the Walmart brand potentially problematic, though. People with college degrees who would shop at Whole Foods or Costco or boutique retailers look down on Costco but wouldn't have those associations with Jet.com. I'm sure Walmart has researched this but keeping both brands would seem worth it from that angle.
- dehrmann 6y agoThe first time I saw jet.com, I assumed it was for Jet Magazine. Maybe someone things it has to do with jet planes. I wouldn't want to have to do brand marketing for such an ambiguous name.
- jonas21 6y agoIt works both ways though. People who would never set foot in a Walmart might order from walmart.com for convenience or price or because they don't really think about it when ordering online. If they have a positive experience online, that could affect their impression of the Walmart brand in general.
- MiroF 6y ago> Costco I'm almost certain you meant to say Walmart here.
- Symmetry 6y agoNo. People who shop at Costco tend to have the spare cash to buy lots of stuff at once and have lots of space to put it and so draw from a very different demographic than Walmart does, mostly. It's a bit of a Sam Vimes boot theory thing. https://wiki.lspace.org/mediawiki/Sam_Vimes_Theory_of_Economic_Injustice https://wiki.lspace.org/mediawiki/Sam_Vimes_Theory_of_Econom...
- Symmetry 6y agoOops, that should have been "would shop at Whole Foods or Costco or boutique retailers look down on Walmart"