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Their ad revenue might actually go up after switching to first-party ads, since those ads will probably be blocked less often than third party ads. Personally
by catalogia 6y ago
Their ad revenue might actually go up after switching to first-party ads, since those ads will probably be blocked less often than third party ads. Personally at least, 1st party ads are the only ones that ever slip through my ad blockers, and I rarely bother to block them myself.
- tehjoker 6y agoI think this is probably the reason they're switching to 1st party ads. The ad revenue in 2015 was still very substantial. They won't want to give that up without a fight.