Building your own ad network might be a lot of work, but it means you don't have to fight with ad blockers anymore. And newspapers only have 2 avenues for reven

Building your own ad network might be a lot of work, but it means you don't have to fight with ad blockers anymore. And newspapers only have 2 avenues for revenue - subscriptions and ad revenue. You have to give some content away as promotion, but if you have an ad blocker you as a consumer of news are nothing more than a leach. It costs money to write, edit, and deliver content. Otherwise you start serving up clickbait. I used to work for the Chicago Tribune. We put in a lot of time to make our website deliver quickly. The 3rd party advert networks were the biggest drag on the site. They vary greatly in their reputation. I hope it works. Maybe they'll open source it and share it with other newspapers that deliver quality content.