It's a nice move, but probably it will even further deteriorate the situation. If NYT had to lower standards due to lack of funding, then removing cookies will

It's a nice move, but probably it will even further deteriorate the situation. If NYT had to lower standards due to lack of funding, then removing cookies will only speed up the fall. It looks like a last resort attempt at trying to save themselves. How much credibility does it restore in the end?