I can see how this would happen. When working in inventory and fulfillment we'd often see our competitors price their goods below our wholesale. Sometimes it wa

I can see how this would happen. When working in inventory and fulfillment we'd often see our competitors price their goods below our wholesale. Sometimes it was because of the manufacturer incentives, other times because the product was a loss leader and was used as a promo. Either way, it seems that Jet.com was able to leverage this and use the Amazon pricing to keep their client happy. Fair play to all involved.