They had some interesting experiments around pricing. Things like, you'd pay less if you didn't want to be able to return it for free, and gimmicks like that -

They had some interesting experiments around pricing. Things like, you'd pay less if you didn't want to be able to return it for free, and gimmicks like that - but while those may be unique out of the gate, longer-term I feel very few have time to strategize around those aspects of most of their purchases, and speed-of-delivery has become paramount for most buyers.