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I remember when Jet launched, it had a somewhat mysterious marketing campaign and a referral system that made it seem like it was going to be life changing. Onc
by yial 6y ago
I remember when Jet launched, it had a somewhat mysterious marketing campaign and a referral system that made it seem like it was going to be life changing. Once I got access I never ended up actually ordering anything.
- lotsofpulp 6y agoThe only thing I found mysterious was how much money they were spending on purple ink. Other than that, it seemed like a burn VC funds to gain market share. There were people getting deliveries in Amazon and Walmart boxes after having ordered on Jet.
- uptown 6y agoThey had some interesting experiments around pricing. Things like, you'd pay less if you didn't want to be able to return it for free, and gimmicks like that - but while those may be unique out of the gate, longer-term I feel very few have time to strategize around those aspects of most of their purchases, and speed-of-delivery has become paramount for most buyers.