It's not about gaming them anymore. It's about structuring pages and content in such a way that Google et al believe works best for the reader. Due to Google-

It's not about gaming them anymore. It's about structuring pages and content in such a way that Google et al believe works best for the reader. Due to Google-side analytics, it's also about bounce-rates. This leads to both more in lengthy pages with depth, as well as lengthy pages of bullshit.