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Yes of course, but I am not responding to the article being discussed: I am responding to a comment suggesting that a local fitness service is successfully usin
by raganwald 16y ago
Yes of course, but I am not responding to the article being discussed: I am responding to a comment suggesting that a local fitness service is successfully using Groupon to generate marginal sales. My comment absolutely does not suggest that Groupon tries to solve that problem :-)
- tptacek 16y agoI guess I'm sensitive to the different lights in which people tend to cast Groupon. Newspapers also have ad salespeople who, at the end of the day, are motivated entirely by their revenue targets and not by the well-being of their customers. It is entirely possible to overspend on newspaper ads (for a lot of businesses, $1 is an overspend on it). At the end of the day, as a business owner, you are responsible for creating a marketing plan with a budget and allocating it in the best possible way for your business. You cannot push off any of that responsibility to a salesperson at another company. You are clearly right: using Groupon as an inventory management valve is probably a very bad idea.