4 ms·
It's not going away, it's just changing.
by ses1984 6y ago
It's not going away, it's just changing.
- olivermarks 6y agoTargeted advertising from FB & Google have completely changed advertising industry client media planning and buying. Broadcast TV will survive for above the line brand reinforcement for a few more years but if prospective customer viewers dwindle (beer consumers watching live sports via online streams instead of broadcast TV for example, this has already happened with pay per view) I don't see there is much else left for broadcast TV, especially as 'news' from these big media companies has never had such a poor reputation. The other reality is that a 4k screen is no longer a 'TV', it is the viewing device for any number of inputs