6 ms·

The most interesting thing is that 70% customers purchasing the iPad 2 are first-time iPad buyers.

by program 16y ago

Bud 16y ago
I also noticed the proportion of Windows users has increased; Windows folks now make up half of iPad buyers. Can you say platform conversion, boys and girls? I thought you could.
- beaumartinez 16y ago
  It's not a platform conversion. iTunes runs on Windows, and that's all you need to run the iPad. You can't install OS X apps on the iPad. Would you call a Mac user buying an Xbox a platform conversion?
  - mrdodge 16y ago
    The idea is that these new Apple customers may be so pleased with the iPad user experience, that they may consider a Mac more closely when it comes time to replace their computer.
    - mturmon 16y ago
      What you say is true. But Apple is making so much revenue and working so fast with iOS devices that it's not clear if they really care about conversions in the MacOS space.
evilduck 16y ago
First-generation aversion? That was my reason to buy the iPad2 when the iPad was originally announced. Let the product prove itself and let them fix whatever mistakes they made. Nobody wants to own the next Kin.
- icefox 16y ago
  In my case it was because I didn't order it online and kept trying to get one at a store when I would happen to be there (always sold out), eventually it was thanksgiving and I decided to just wait a few more months for v2. This time I ordered it Friday morning and it will be arriving in ~two weeks.
beaumartinez 16y ago
Perhaps because there is so little change from the original? (Cameras, gyroscopes, and slightly greater performance don't merit another $500 a year later for the average user IMO.)
architectzero 16y ago
The linked article says: "The profile of iPad 2 buyer is 60 percent existing iPad owners, 40 percent first-time iPad buyers and 100 percent own at-least one Apple product, Global Equity's Chowdhry wrote." Where are you getting your 70% figure?
- program 16y ago
  From TUAW and AppleInsider citing a poll made by Piper Jaffray. http://www.tuaw.com/2011/03/14/70-percent-of-ipad-2-buyers-are-new-customers/ http://www.tuaw.com/2011/03/14/70-percent-of-ipad-2-buyers-a... http://www.appleinsider.com/articles/11/03/13/apple_attracts_70_new_buyers_with_ipad_2_launch_survey.html http://www.appleinsider.com/articles/11/03/13/apple_attracts...

The most interesting thing is that 70% customers purchasing the iPad 2 are first-time iPad buyers.

by program 16y ago

The most interesting thing is that 70% customers purchasing the iPad 2 are first-time iPad buyers.

Bud 16y ago

I also noticed the proportion of Windows users has increased; Windows folks now make up half of iPad buyers. Can you say platform conversion, boys and girls? I thought you could.

beaumartinez 16y ago
It's not a platform conversion. iTunes runs on Windows, and that's all you need to run the iPad. You can't install OS X apps on the iPad. Would you call a Mac user buying an Xbox a platform conversion?
- mrdodge 16y ago
  The idea is that these new Apple customers may be so pleased with the iPad user experience, that they may consider a Mac more closely when it comes time to replace their computer.
  - mturmon 16y ago
    What you say is true. But Apple is making so much revenue and working so fast with iOS devices that it's not clear if they really care about conversions in the MacOS space.

evilduck 16y ago

First-generation aversion? That was my reason to buy the iPad2 when the iPad was originally announced. Let the product prove itself and let them fix whatever mistakes they made. Nobody wants to own the next Kin.

icefox 16y ago
In my case it was because I didn't order it online and kept trying to get one at a store when I would happen to be there (always sold out), eventually it was thanksgiving and I decided to just wait a few more months for v2. This time I ordered it Friday morning and it will be arriving in ~two weeks.

beaumartinez 16y ago

Perhaps because there is so little change from the original? (Cameras, gyroscopes, and slightly greater performance don't merit another $500 a year later for the average user IMO.)

architectzero 16y ago

The linked article says: "The profile of iPad 2 buyer is 60 percent existing iPad owners, 40 percent first-time iPad buyers and 100 percent own at-least one Apple product, Global Equity's Chowdhry wrote." Where are you getting your 70% figure?

program 16y ago
From TUAW and AppleInsider citing a poll made by Piper Jaffray. http://www.tuaw.com/2011/03/14/70-percent-of-ipad-2-buyers-are-new-customers/ http://www.tuaw.com/2011/03/14/70-percent-of-ipad-2-buyers-a... http://www.appleinsider.com/articles/11/03/13/apple_attracts_70_new_buyers_with_ipad_2_launch_survey.html http://www.appleinsider.com/articles/11/03/13/apple_attracts...