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It should just be a set of protocols. 1) Your domain has a dns op (order placement) record like an mx record. Your op record points to your online pos system.

by basch 6y ago

It should just be a set of protocols. 1) Your domain has a dns op (order placement) record like an mx record. Your op record points to your online pos system. A standard chunk of data is sent by the customer browser and received by your system. 2) You pay a company for marketing+online menu services. You optionally grant them the right to list/crosspost the same data on competing services. You have the choice which menu-fronts are allowed to use your name and advertise your product. 3) The order comes into your system like any other order. This triggers a separate signal to a p2p dispatch network. The dispatch network load balances all the incoming orders, assigning them to drivers in a logical way that hits restaurants and destinations with minimal extra travel. 4) The delivery driver chooses any client they want, that is compatible with the dispatch network. Tasks are routed to their client. The order placement, pos, and the dispatch network are totally separate technologies, not proprietary vertically integrated institutions.

mikeg8 6y ago
I think the owners are tired of giving up so much control - your proposal sounds too similar to the platforms they are trying to leave. Without having the first-hand knowledge of parent comment, my assumption is restaurateurs want more control of both the marketing and the delivery process. I don't think there is enough $ in the pie to pay a third party for marketing and a 3rd party for delivery. I believe the desire is to go back to something they can more directly manage (traditional delivery worked for them), but have an online ordering/POS tool that is easy to use/find from a google search. The consumer does not care if the order is delivered by an employee or someone on a network.
- basch 6y ago
  The cost of using drivers between restaurants has to be cheaper than each restaurant having it's own exclusive drivers. Labor is a huge component of restaurant costs, and having idle hands is bad. It's no different than time sharing. There's no reason they have to use a third party marketing company, if they want to build their own menu and run their own ads.

by basch 6y ago

mikeg8 6y ago

I think the owners are tired of giving up so much control - your proposal sounds too similar to the platforms they are trying to leave. Without having the first-hand knowledge of parent comment, my assumption is restaurateurs want more control of both the marketing and the delivery process. I don't think there is enough $ in the pie to pay a third party for marketing and a 3rd party for delivery. I believe the desire is to go back to something they can more directly manage (traditional delivery worked for them), but have an online ordering/POS tool that is easy to use/find from a google search. The consumer does not care if the order is delivered by an employee or someone on a network.

basch 6y ago
The cost of using drivers between restaurants has to be cheaper than each restaurant having it's own exclusive drivers. Labor is a huge component of restaurant costs, and having idle hands is bad. It's no different than time sharing. There's no reason they have to use a third party marketing company, if they want to build their own menu and run their own ads.