4 ms·

Re television advertising: '... As an ad agency head put it to me a couple of years ago: ‘subscriptions are down and viewing is down, but budgets are flat, so C

Re television advertising: '... As an ad agency head put it to me a couple of years ago: ‘subscriptions are down and viewing is down, but budgets are flat, so CPMs are up’ I suspect the demographic of people who still watch broadcast TV is aging out fast. TV was a 'sit back and watch at 9pm' experience for those generations, and aside from live events such as sports TV watching seems to be very short attention span if watched at all in the pervasive online video and streaming world. I therefore think TV advertising - and broadcast TV - is going to fall off a cliff soon.

jgalt212 6y ago
a 15 second unskippable ad spot on 55" screen vs 700 X 400 pixels (or whatever youtube is) is not a fair fight.
jeffbee 6y ago
There have still been recent popular TV series that release weekly, rather than all-at-once binges. Pretty much everything on HBO and FX, for starters. I don't think watching TV on a schedule has passed out of living memory. I personally remember very fondly the collective experience of watching things like The X-Files and Battlestar Galactica at the same moment as the rest of the country.
- downerending 6y ago
  It hasn't passed out of memory, but it may have passed what people are willing to put up with. I'm old, and the only ads I don't regularly block are on cable TV in hotels, which I (used to) visit a few days a year. Even then, more than an hour becomes intolerable. One of the great boons of the 21st century will be the elimination of advertising.
  - ses1984 6y ago
    It's not going away, it's just changing.
    - olivermarks 6y ago
      Targeted advertising from FB & Google have completely changed advertising industry client media planning and buying. Broadcast TV will survive for above the line brand reinforcement for a few more years but if prospective customer viewers dwindle (beer consumers watching live sports via online streams instead of broadcast TV for example, this has already happened with pay per view) I don't see there is much else left for broadcast TV, especially as 'news' from these big media companies has never had such a poor reputation. The other reality is that a 4k screen is no longer a 'TV', it is the viewing device for any number of inputs
  - dredmorbius 6y ago
    I finally burnt out completely on all television -- the programming, scheduling, content, advertising -- a few years back whilst travelling. Watched a film one night, flipped on the set and lost most of an hour simply looking for something to watch. Gave up, and didn't bother turning on the set for the rest of the trip. Read The Martian instead. And it's not even a commercial vs. noncommercial thing, I can't stand any of it.
bob33212 6y ago
My grandparents are in their 80s and they watch cable 5-7 hours a day. I cannot imagine that they would cancel it, even if it cost 400/month. At the same time I don't know anyone under 50 that watches a lot of cable other than sports fans.

jgalt212 6y ago

a 15 second unskippable ad spot on 55" screen vs 700 X 400 pixels (or whatever youtube is) is not a fair fight.

jeffbee 6y ago

There have still been recent popular TV series that release weekly, rather than all-at-once binges. Pretty much everything on HBO and FX, for starters. I don't think watching TV on a schedule has passed out of living memory. I personally remember very fondly the collective experience of watching things like The X-Files and Battlestar Galactica at the same moment as the rest of the country.

downerending 6y ago
It hasn't passed out of memory, but it may have passed what people are willing to put up with. I'm old, and the only ads I don't regularly block are on cable TV in hotels, which I (used to) visit a few days a year. Even then, more than an hour becomes intolerable. One of the great boons of the 21st century will be the elimination of advertising.
- ses1984 6y ago
  It's not going away, it's just changing.
  - olivermarks 6y ago
    Targeted advertising from FB & Google have completely changed advertising industry client media planning and buying. Broadcast TV will survive for above the line brand reinforcement for a few more years but if prospective customer viewers dwindle (beer consumers watching live sports via online streams instead of broadcast TV for example, this has already happened with pay per view) I don't see there is much else left for broadcast TV, especially as 'news' from these big media companies has never had such a poor reputation. The other reality is that a 4k screen is no longer a 'TV', it is the viewing device for any number of inputs
- dredmorbius 6y ago
  I finally burnt out completely on all television -- the programming, scheduling, content, advertising -- a few years back whilst travelling. Watched a film one night, flipped on the set and lost most of an hour simply looking for something to watch. Gave up, and didn't bother turning on the set for the rest of the trip. Read The Martian instead. And it's not even a commercial vs. noncommercial thing, I can't stand any of it.

bob33212 6y ago

My grandparents are in their 80s and they watch cable 5-7 hours a day. I cannot imagine that they would cancel it, even if it cost 400/month. At the same time I don't know anyone under 50 that watches a lot of cable other than sports fans.