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I think it's helpful to remember that Musk being in the media is the primary plank in Tesla's marketing effort. So being controversial and therefore being in t
by sunstone 6y ago
I think it's helpful to remember that Musk being in the media is the primary plank in Tesla's marketing effort. So being controversial and therefore being in the media is literally a part of his job. Even before covid-19 got serious Tesla had already said they were looking for a factory location "in the midwest possibly Texas". So that's not some reaction to being shut down in California.
Another aspect though is that right now Tesla is building a new factory in Germany and will start very soon a new factory near Austin. Building these simultaneously will be such a severe drain on Tesla's cash flow that they can ill afford having their California factory shut down for long. In this circumstance Musk could well become hot under the collar especially if he feels Tesla has done enough to mitigate risk to Tesla employees.