> And yet anyone can easily switch to e.g. DuckDuckGo. If that's a monopoly, it's not quite the kind of a monopoly we should generally be worried about. Becaus

> And yet anyone can easily switch to e.g. DuckDuckGo. If that's a monopoly, it's not quite the kind of a monopoly we should generally be worried about. Because people are conditioned by defaults. Google knows this, and so does every other business. Google had a good product, but Google also bought market share by bundling their products with random software (like adobes flash player, which later they unsurprisingly tried to kill), making a deal with Dell to bundle their software/toolbar, etc. Yes anyone in theory can switch, but its not really how people think. People are not as informed as we think they are, or aware of the pros and cons of various competing services and products. That includes most people, even people on this site, so its really not an elitist thing.