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Yes, the cost of customer acquisition is certainly part of the current mess. While probably not strictly a gross margin issue, in practice it in effect is since
by code4tee 6y ago
Yes, the cost of customer acquisition is certainly part of the current mess. While probably not strictly a gross margin issue, in practice it in effect is since that is very much a direct cost associated with the transaction.
There are certainly a lot of these upside down companies spending $100 to obtain a customer so they can sell a product for $70 that costs them $60 to make.
- MattGaiser 6y agoThe cost of acquisition is also the cost of retention. I moved to DoorDash exclusively during the pandemic because of DashPass. Before that I was mostly UberEats. UberEats would need to win me back, at least if they want me before I got back to the office.
- bdcravens 6y agoAs I usually only order food for lunch or whatever for one person, I found that I never hit the DashPass minimum. Maybe I'm just not a fancy enough eater.
- MattGaiser 6y agoPick a restaurant with a co-worker and it starts to make a lot of sense.
- oarsinsync 6y agoDoesn't work quite as well in the solo WFH environment. I just order lunch and dinner at lunch time, and then reheat for dinner.
- anoraca 6y agoEvery meal box company?