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This is the inherent problem with Groupon or even SCVNGR who is moving in to this space with its "deals for repeat customer" mantra. I have tried Groupon and h
by Cherian_Abraham 16y ago
This is the inherent problem with Groupon or even SCVNGR who is moving in to this space with its "deals for repeat customer" mantra.
I have tried Groupon and has bought a handful. The ones I bought were already businesses I was patronizing (in which case they lost money), or businesses my friends were patronizing (which I was planning to go to, and Groupon didnt do anything to add to that experience) and businesses that were unknown to me (which till now has not translated me Groupon buying in to a repeat experience).
SCVNGR jumping in to this space still has to deal with the sticker shock for a customer, who spent 25% of the total price the first time, 50% and 75% the second and third time respectively. It all comes down to this: If they have a great product and it appeals to me, I will buy it. Groupon or not. If not, even 90% off of the sale price would not get me through the door the second time because the product sucks.
Just my $0.02