4 ms·
A competent take to market plan would have included engineering towards a price point that customers would stomach. If it's too expensive that is clearly poor
by kingkongjaffa 6y ago
A competent take to market plan would have included engineering towards a price point that customers would stomach.
If it's too expensive that is clearly poor engineering.
- andrewmcwatters 6y agoReminds me of a video I was watching on AvE's YouTube channel, must have been his Juicero video, where he said something along the lines of how any idiot can make a high quality product by using expensive materials, but good engineering is bring a high quality product to market at an attractive price.
- serf 6y ago>any idiot can make a high quality product by using expensive materials, but good engineering is bring a high quality product to market at an attractive price. it's a cute sentiment, but it throws out on-the-edge engineering work that produces little product, or engineering that is subsidized elsewhere where the cash value is of little importance. For example, I never thought the fine folks engineering at NASA were idiots, nor the people at defense groups like Northrop Grumman -- but i'd hardly call their wares a good 'cash value'.
- deleted 6y ago[deleted]
- ZeroGravitas 6y agoA slightly different read given what they said is that they didn't realise that legacy automakers would take advantage of production mandates to snuff out new entrants by selling as few subsidized EVs as they were forced to delay progress as long as possible. Could equally be considered poor engineering but might be looked on slightly more charitably.
- lowdose 6y agoFirst adopters don't care about the price and actually use it as symbol of value.