4 ms·

They say that about advertising spend too. I think it was David Ogilvy but I'm too lazy to look it up.

• onemoresoop 6y ago
  That is wishful thinking on their part IMO. Saying that half of X is wrong makes X look like half true. It could be false in a much higher proportion
  • anticsapp 6y ago
    That's a great point. Never occurred to me.
    • mercer 6y ago
      That's marketing!
• m463 6y ago
  "Half the money I spend on advertising is wasted; the trouble is I don't know which half" - John Wanamaker