For now it's fueled by VC cash so people will adopt it because of it. This gives Tillable growth numbers that impress investors to give even more money and so o

For now it's fueled by VC cash so people will adopt it because of it. This gives Tillable growth numbers that impress investors to give even more money and so on, until it's so large that it can apply ideas of scale, like integrating vertically in some form. The vertical integration Uber envisions is self driving cars. Any company which has a foot in the hauling market will have an advantage over a purely self driving research company. The vertical integration of Tillable would involve things like buying the land, renting out machines, completely automating the work, etc. Something like that.