This is a terrible article. Not only is it not "brilliant" and the thing that people will take away from SxSw, but it's also untrue. I'm at SxSw and went to the

This is a terrible article. Not only is it not "brilliant" and the thing that people will take away from SxSw, but it's also untrue. I'm at SxSw and went to the Apple store to check the hullabaloo yesterday and there was no line (afternoon). So far, I think the thing that people will remember most is Marissa Mayer's talk on Google Location dominance. Apple makes great products, but I don't see why the 2nd gen iPad is so sought after that anyone would spend an entire day of a festival they've spend thousands of dollars on waiting in line for it (other than to say they were waiting in line)