Start with the value proposition and price. Work backwards from there, allowing for: - advertising / customer acquisition cost - distribution (labels, boxes,

Start with the value proposition and price. Work backwards from there, allowing for: - advertising / customer acquisition cost - distribution (labels, boxes, shipping, returns) - production The questions I would ask myself if I were in your shoes: - what price will people pay for this? - what evidence do I have for that? - what are the closest substitutes for my envisioned product? How are they doing? In what way will I be better or cheaper? - what are non-core activities that I should ignore, at least at the beginning (e.g. developing software, interacting with potential competitors on social media) - what is the minimum activity I can do, to get my first sale?