Apple's disruptive path started with the ipod. they gained control a great supply chain , the itunes(and some basis for the app store) and it's users , a great

Apple's disruptive path started with the ipod. they gained control a great supply chain , the itunes(and some basis for the app store) and it's users , a great mobile brand , and a lot of experience , which enabled them to execute well on the iphone. In short , the path from the first mp3 , via the ipod to the iphone is a disruptive path. there's no motivation for nokia to compete , until it's too late.