Very curious to hear – how do people actually discover blogs? A friend and I have a blog based upon our experiences scaling product/engineering at a startup (w

Very curious to hear – how do people actually discover blogs? A friend and I have a blog based upon our experiences scaling product/engineering at a startup (we've been fortunate enough to see several growth stages over ~8 years). But it's challenging to get in front of readers who might be interested, outside of places like HN or Reddit. When I look at the blogs that I read regularly myself, it tends to be a small subset of names that I've collected over the years from Hacker News, Quora, and friends sharing articles. I'd like to find more but don't really know the best place to start. I'm sure that there's tons of content that I would really enjoy but discovery is difficult.