Another way to look at it is if Apple ever moved away from its core, that is, making products that are a perfect blend of form + function combined with their aw

Another way to look at it is if Apple ever moved away from its core, that is, making products that are a perfect blend of form + function combined with their awesome customer support, then certainly that would be the start of their decline. Another action that personally upset me, me being a fanboy, is their publisher subscription model of taking 30%. That doesn't seem to be in the best interest of their users.